Bloomberg published an obituary for Apple CEO Steve Jobs on Aug. 27. The problem? Jobs is still alive.
The news organization blames an electronic error for the release of the advance obit and later issued a retraction. But the mistake provides a lesson for all obituary writers working in the Information Age. If you write advancers, be sure to store the articles on a different server than the one that runs your live site.
On the plus side, Jobs is still alive. Plus, he got a sneak peek at what one media outlet plans to say about him when he eventually dies. Who wouldn't want to read that?
For explanation, read Aug. 28 "WARNING" post.
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