Monster.com founder to challenge Legacy.com

In his story Monster founder sets sights on online obituaries, AP Business Writer Seth Sutel reports that Jeff Taylor, who "helped set off a tectonic shift in recruitment advertising by founding Monster.com, one of the first online companies to challenge a big profit source of newspapers" 14 years ago, plans to compete with newspapers for advertising dollars for online obituaries.

Sutel writes: Taylor believes that may be changing as more people live far from the places they were born and grew up. Taylor hopes his new site, Tributes.com, will fill that broader need.

In the article, Sutel cites such other online obit sites as Legacy.com and Memory-Of.com, which offer obits in various forms with guest books for a fee.

The article also makes several other points. Read it.